UFC Undisputed 2010 ships over 2 million units but falls short in sales

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As a video game player, along with 85% of the MMA fan base out there, I played the UFC Undisputed 2009 video game as soon as it came out and loved it! Then when the 2010 installment came out, I was a bit more cautious, especially with the promise of its rival, EA Sports MMA, coming on the way in the fall with a very cool career mode and innovative multi-player options.

According to MMAPayout.com, Phil Elliot of GamesIndustry.biz interviewed THQ’s head of marketing Jon Rooke, who explained that despite shipping 2.6 million units of UFC Undisputed 2010, the game’s sales still fell short of expectations. Rooke was quoted as saying, ” “We’ve had Red Dead Redemption released one week before us and that sucked, to-date, probably three quarters of a million units from the market,… The economy is still in decline — we haven’t come out of recession yet, with VAT set to go up and the government looking for 40 per cent budget cuts… people are nervous about spending.”

“When Red Dead had shipped about 5 million we’d shipped about 2.6 million units of UFC globally — so it’s still a massively successful game… just that the expectations might have been that little bit more. You have to step back a bit and recognise that.” As Kelsey Philpott of MMA Payout reminds us, there is a difference between something being shipped and sold. In other words, over 2 million units shipped sounds great, but how many of those really sold? For me, I skipped this game not just because of the hope that EA Sports MMA would be more my game, but also because not much was improved in UFC 2010 and it just seemed like THQ was doing the same thing they do with their WWE video games – add a handful of new characters, improve a tiny aspect here or there, but not spend the time needed to really make it great.

UFC Undisputed 2009 shipped 3.5-4.0 million copies last year THQ recently stated that UFC Undisputed 2010 will be released for the PSP in September, which should add more units to the shipment total and hopefully for them, mean more sales.

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