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Electronic Arts Inc. announced today it will be releasing a new, personalized and content-rich trivia game called TMi Trivia later this spring. Making its debut exclusively on iPhone, iPad and iPod touch, the pop culture-driven trivia game will provide players with  content that directly targets each player’s individual interests. Designed to showcase the very latest in pop culture and current events including music, TV, movies, celebrity gossip, fashion, technology and more, TMi Trivia creates new trivia questions daily based on what’s hot on the web. EA is partnering with major media partners Variety, SPIN, Celebuzz, and Fanhattan to deliver new content on a regular basis. Additional brands and partners will be added following the worldwide launch of the game.

To further personalize the game experience, TMi Trivia’s daily updated content offers players a chance to answer questions about themselves, their friends, and their mutual shared interests. The tailor-made content is generated by utilizing players’ iTunes and Facebook profiles to create questions exclusively about and for the player. Up to five players can compete in asynchronous rounds, answering questions against the clock on the same subject, aiming to get the highest score. The higher the score, the more badges, achievements, and weekly jackpots can be won, all of which can be shared via Facebook Connect.

TMI Trivia will be free to download (wireless fees may apply) and is launching in the Canada App Store next week. The game will be released worldwide later this spring.

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